Large format print suppliers to the public, commercial and trade
Large format print suppliers to the public, commercial and trade
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If 2020 has taught us anything, it is that the world — and small businesses in particular – are always changing.
Many small businesses have adapted fast in the last year, from breweries creating hand sanitiser to school teachers offering on-screen lessons, and merchants transitioning from taking cash solely to accepting contactless payments. From homemade face mask producers to takeaway-only eateries, we saw a slew of new enterprises spring up.
If you found a new firm this year, branding can help you transform it into a long-term success. If your firm has evolved since its inception, you can update your branding to demonstrate your adaptability, resilience, and new products to customers. If your product or service line has undergone significant changes, it may be time for a complete rebrand. A simple refresh, on the other hand, maybe a more basic alternative if you only want to update the look of your business.
The start of a new year is a great time to renew your brand – check out these 6 reasons to rebrand or refresh your business.
Consider this scenario: you began as a private caterer and have since expanded to include weekly meal pick-up and delivery. Perhaps you started out selling garments and accessories and have now expanded your product line to include fashionable face masks. Maybe your company started as a seasonal enterprise but has since expanded to year-round operations. It could be time to update your logo to reflect your new offering if your present branding puts you in a box.
Over the last nine months, we’ve witnessed a slew of innovative new company ventures. How do you scale a timely business idea that has shown to be successful so that it remains relevant indefinitely? Make use of your branding to provide your small firm with a long-lasting image.
Perhaps you used your woodwork skills to start a handmade furniture service, filling a need in the market while furniture shops were closed and customers preferred to stay at home. Shops and stores should hopefully be reopened and lively soon… So, how can you ensure that your business strategy remains relevant indefinitely? A rebrand can transform your timely enterprise into something that can survive forever, whether it involves a name change (convert Chaz’s Woodworking Shop into Wood worked Furniture by Chaz) or an updated logo.
Your company’s logo should be a visual reflection of what it does. If your products and services have changed, you may need a new business brand to reflect this.
Aside from your business’s real offering, styles can alter as well. Your logo was undoubtedly current and expressed your own style when you first opened your doors a decade ago (and your business). However, the colour scheme, font, or design may now appear to be a little old. Consider updating your brand’s image with a new logo that incorporates current design trends.
A potential customer’s initial visual impression of your small business is frequently your branding… As a result, you must stand out.
When you first designed your logo and considered your own brand identity, you might have been influenced by one of your favourite brands. Taking design cues from companies you admire and respect is always a good idea, but make sure you’re unique enough to stand out. If your logo’s typeface or colour is similar to that of another company (especially one in your field), you might consider redesigning it.
Your brand may appear stale or obsolete if you’ve been delivering the same services and products to the same consumers for a long time. Even if you’ve been evolving to meet the needs of new customers, your branding may not show it.
It may be tempting to keep things the same to keep your present clients, but if you don’t make changes, you’ll never attract new customers – especially if your offering has evolved and you have the opportunity to connect with new people. When updating your logo, try to strike a balance between maintaining the integrity of your present brand and incorporating more modern design features. Your current clients should still be able to recognise your brand and know where to find you.
Is your product in high demand in places other than your hometown’s local market, thanks to a popular TikTok or Instagram post? Have you expanded your delivery zone since your business began? Perhaps a recently developed e-commerce platform has made it easy for customers to shop from anywhere in the world?
If your audience has increased (congrats! ), you should take a step back and examine your branding from a different perspective. Consider how your brand would translate in a different location, whether it’s a neighbouring region or a different country.
In some circumstances, a complete rebranding may not be necessary. Without totally revamping your brand, a brand refresh allows you to update images and refine your messaging. Consider changing your logo’s font and colours, as well as your tagline, to make it more contemporary. You may appeal to a wider, more current audience by modernising your brand. Brand refreshes can be a simple and inexpensive operation because no essential messaging needs to be changed.
You’ll need more than a new logo or even a new name if you decide your company needs a rebrand. Consider creating a new catchphrase or motto, as well as new typefaces and colours to utilise in branded materials (such as your website, social media postings, and in-store signage).
It’s critical to get the word out about your new brand identity, whether you opt to rebrand or renew it. Send consumers postcards exhibiting your new appearance, make an eye-catching TikTok video or Instagram post announcing your rebrand, or send an instructive newsletter to your email subscribers announcing your makeover.
It is easy to overlook the modest postcard in the age of modern communications like email and instant chat. This type of written interaction, on the other hand, is far from obsolete. Printing postcards is still a common practice in the printing industry. The Print Hive illustrates why this is the case in this article.
Consistency is crucial when it comes to branding your small business. Your logo, colours, and messaging should all be consistent whether you’re adding a page to your website or sending out postcards; this will reinforce your brand identification and help you develop a recognisable “style.” Are you ready to give your brand a look and feel that will work on (nearly) any medium? Here are some things to consider as you develop — or refresh — your brand.
Every business is struggling right now, and I’m sure you’re all trying to make the most of your time by redesigning, refurbishing, and cleaning that month-old stain no one wants to touch. However, you should make the most of this time; staying on top of your business and remaining creative is more crucial than ever. This article offers four pieces of advice for promoting yourself and staying motivated amid the coronavirus outbreak.
In a number of cases, authorities have advised the public to refrain from placing bumper stickers on their personal vehicles. If you’re planning to use it yourself or give it to family and friends, you shouldn’t be concerned that they won’t use it. Instead, when it comes to designing it, take precautions to ensure that it will not endanger the safety of your loved ones.
It’s sometimes difficult to sell products to a diverse group of buyers, so the best thing you can do is try out several marketing methods until you find the one that works best for you. Swing tags as your first marketing tool might be a terrific place to start because they’re quite effective in providing your products the appeal you’ve always desired, and here are some hang tag uses to get you started.
Things have changed, and we’ve all been hit hard, but that doesn’t mean we’re out! There are numerous things you may do to re-energise yourself, care for others around you, and even get things done in a typical manner. Continue reading to learn more about the new challenges we face and how to overcome them.
