Safety has become a major worry for business owners all over the world in the last year, and quick response (or QR) codes have made a comeback as a result of this shift. QR codes are now easier to use than ever before, whether for touch-free restaurant menus or contactless transactions. With most smartphones, all you have to do is place the code into your camera and a URL will appear.
When it comes to your small business, you can use QR codes in a variety of areas, including on common marketing materials such as:
Where should you utilise a QR code, and what kind of QR-coded product is appropriate for your small business?
The optimal area to employ a QR code is determined by the type of business you run and the URL you wish to link to. Here are some ideas for using QR codes (and product suggestions) depending on several types of small businesses, whether you want to use them to receive payments, give customers more information, or streamline your services.
Providers of services:
You can participate in the QR code action if you provide a service such as construction, masonry, gardening, plumbing, or commercial painting and decorating. Customers may easily book an appointment, fill out a quote request form, or write a review by scanning QR codes. When potential consumers see your parked vehicle, add a QR code to a window decal or magnetic car sign so they can immediately scan for further information.
Are you delivering a service that necessitates client follow-up? Leave them a QR-coded business card with particular instructions on how to maintain their new garden or care for their new flooring at the end of your appointment.
Retailers and store owners should be aware of the following:
Use QR codes in your packaging to link to your social media, a discount ticket for their next purchase, or a feedback form, whether you own an online boutique or a brick-and-mortar store. Include a QR code on the stickers you use to brand your paper shopping bags, as well as the business card or postcard you send with each order. This is a fantastic approach to create an engaging buying experience from beginning to end!
Restaurant proprietors should be aware of the following:
Contact-free restaurant menus are one of the most common ways we’ve seen QR codes make a reappearance. Set one up for your restaurant and display it in a prominent, easy-to-scan position if you haven’t already — perhaps on a tabletop roller banner, a window decal on your front entrance, or a banner near the take-out counter.
Is there a way to order food without having to make a phone call? Include a scannable QR code in the order confirmation email you send to clients so that you may scan it when they arrive to pick up their purchase and create a more efficient pick-up process.
Owners of gyms should know:
Consider employing QR codes to offer a safe, seamless experience when checking in or registering for a class, whether you run a huge gym or a boutique fitness studio. For fast check-in, print a QR code on a tabletop roller banner, or place a window decal on your studio’s entry for touch-free registration.
Add a QR code to a high-visibility item (like a banner or poster) to link to a virtual gym tour, a preview of your class offerings, or a special sign-up offer if you’re attempting to attract new members.
Everyone should read this:
There are numerous methods to make QR codes work for you, regardless of the type of small business you manage. Here are some ideas for embracing this universal technology.
- Small company owners can use QR codes to accept contactless payments at a lower cost.
- In just a few clicks, add a QR code to receipts or invoices to obtain consumer feedback.
- Run giveaways with a QR code — incentivize people to fill out a contact form or sign up for your newsletter using the QR code you supply, then reward them with a discounted service or a freebie.
- To rapidly communicate contact information or connect someone to your website, use a QR code on your business card.
- QR codes that link to your Instagram, Facebook, YouTube, or Twitter profiles can help you grow your social media following. Simply include the QR code on your business card, store signage, or emails.
Are you ready to put a QR code to work for your small business?
There are still a few things you need to do if you want to use QR codes to organise promotions, accept contactless payments, or display restaurant menus. Make sure you’ve done the following before releasing your new QR-coded product:
- Place it in the right spot. When designing your business cards or banners, make sure your QR code is displayed in a way that’s easy to scan – allow some space around it.
- Customers will appreciate it if you give them a reason to come back. Attach an incentive to your QR code to get customers interested in using it. They’ll be entered into a prize draw to win a gift card if they scan your code to subscribe to your newsletter, for example.
- Put it to the test for yourself. Try it out for yourself before you hang up your QR-coded poster! Then ask your coworkers, acquaintances, or family members to try it out as well.
- Make a strong call to action. Include an actionable request beneath your QR code, such as ‘Scan here’ or ‘Visit my website.’




