Looking for a way to market yourself as a personal trainer in a professional manner? Take a look at the humble business card. These pocket-sized wonders say a lot about you – but what should they be saying? Here’s a fast tutorial to creating your trainer business card, from design to what information to include.
Is it necessary for personal trainers to have business cards?
If you’ve ever found yourself conversing with someone who may benefit from your services – perhaps a friend, or someone who just signed up for a free trial at the gym where you work – and had to write down your contact information on an old receipt, know that there’s a better option. The purpose of a business card is to provide a simple way for potential clients to obtain your contact information. Plus, unlike an outdated receipt, a business card is less likely to be thrown out of someone’s purse. As a result, you’re more likely to receive that follow-up as well.
Because there’s no excuse for forgetting the time and date, business cards may also act as appointment cards, making it even easier for your customer to maintain coming to your sessions.
You could even incorporate a loyalty programme into your services by stamping or signing each client’s session and give them a discount or freebie after a certain number of sessions. Customers will want to return to you to ‘earn’ that discount, which improves customer retention.
What Should Your Personal Trainer Business Card Contain?
Here are the essentials you’ll need to mention on your business cards to give clients every opportunity to contact you:
- Name – if clients can remember your name, it will encourage them to contact you (there’s nothing worse than having to phone someone whose name you can’t remember!). Plus, since you’re the one doing the sessions, it’s crucial to include your name on your business cards!
- Email address – because some individuals prefer to communicate with you by email, it’s critical to include your email address for those of us who prefer not to use the phone.
- Phone number – similarly, some will want to call you to schedule training sessions or make modifications to their plans, so offer your phone number as a contact option as well.
- Social handles – let people know how to connect with your fitness business on social media to grow your online following (and provide them with another option to contact you). This is a fantastic approach to interact with clients while also getting your name in front of their followers!
- Create an iconic brand with a set of distinct colours and a logo that you use throughout all of your advertising platforms, including your business cards, to define your services.
- Company name – if your personal training business’s name isn’t already part of your logo (and isn’t just your name), make sure it’s prominently shown.
- Website address — providing your website URL allows clients to search you up online and learn about your services, prices, and reviews.
How to Make a Business Card for a Personal Trainer
Now that you’ve mastered the fundamentals, it’s time to focus on the design. What are the finest designs for personal training business cards, though?
1. Colors
Studies show that most personal trainers favour bright, bold, or monochromatic business cards, with white, yellow, or green being the most popular colours. In a poll, white was the most preferred colour across all industries, and it’s a popular choice for business card printing. On the other hand, Yellow is lively and can connote strong energy and happiness, all of which are fantastic characteristics to associate with your company. Green is frequently used in branding that aims to be health-related, which is why it is so popular in the fitness business.
2. Logo Positioning
If you offer fitness training services, your logo is ultimately your brand, which is why most people, according to studies and public domain surveys, preferred to make the logo large and prominent. Printing your business cards double-sided, with one side dedicated only to your logo design, is one way to provide a place for both a huge logo and your contact information.
3. White Space
Our responders also preferred basic designs – they didn’t want to waste time, much like how we assume their clientele are trained! You may emphasise both the logo and the contact information by using vacant space (that is, without filling every inch of space on the card with detail), making it a no-fuss approach for clients to get in touch.
Create Your Gym Business Card
You’re ready to construct your business card now that you know exactly what should be on it and have an idea of how it should look from a design standpoint. Set up artwork for printing using a variety of common design programmes (including Microsoft Word, Adobe InDesign, and Canva), or contact us for help designing your business card.
Is design not your strong suit? Your trainer business cards can be designed by us! Simply upload your graphics and proceed to the shopping cart as normal when ordering your business cards, and a member of our in-house artwork team will contact you to collaborate on your ideal design.
Simply put, your business cards should reflect clients who you are and what you do – your personality and professionalism will very certainly be the deciding elements in gaining new clients. We hope that this tutorial has provided you with many ideas for fitness training business cards. Check out all of the alternatives we have to offer and start creating your business cards right away!




