Large format print suppliers to the public, commercial and trade
Large format print suppliers to the public, commercial and trade
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We’ve got you covered if you’re new to type design or just want to brush up on some useful hints to improve your look.
Font nomenclature is complicated, with the terms font and typeface frequently being used interchangeably. In a nutshell, the following are the most important typography terms:
A typeface is frequently referred to as a “font family.” This is the phrase for a typeface’s unique design, such as Arial.
A typeface’s font is its weight and size. For example, Helvetica Light Oblique and Helvetica Bold are both Helvetica typefaces with the same inherent design.
All fonts and typefaces are referred to as type in typography.
So, now that we’ve covered the fundamentals, how about some design?
The typeface and font you select can significantly impact the size at which it should be printed. For example, if you’re making a wedding invitation, you might want to use an ornate script typeface for the names to make a statement. To ensure legibility, you would need to print in a considerably higher size in this case. Smaller elements that must be read, such as the location and time of the event, could be printed in a cleaner font that can be made smaller.
The baseline is the invisible line that your type sits on. Any letters that fall below that baseline are referred to as descending letters, such as ‘g’, ‘y’, ‘j’, and ‘p’. Ascending letters, on the other hand, are typefaces that extend above the ‘x-height,’ such as the letters ‘k,’ ‘l,’ and ‘b.’ The height of lowercase letters without extensions, such as ‘a’, ‘c’, and ‘x’, is known as the ‘x-height.’
The leading in a line of text is the distance between two baselines. The descender (the ‘tail’ of a ‘j’ or a ‘g’) covers the letters below when the type leading between baselines is too narrow.
When it comes to typography, there is no such thing as standard spacing. Each typeface is distinct from the others, with some having longer ascenders and descenders than others. More elongated varieties will naturally require more space to breathe.
The gap between letters of a word is referred to as tracking. If you change the font tracking in your design or illustration programme, the entire word will adjust or “track” evenly. The issue is that, depending on the font, some letters may appear too close to one neighbour and too far away from the other. Here’s where kerning comes into play.
Font kerning is the process of manually adjusting the spacing of individual letters, whereas tracking uniformly spaces the letters in a word. This is especially useful for letters that are difficult to pronounce, such as ‘r.’
Are you ready to start using type in your designs? Print business cards, flyers, and postcards with your new creations.
It is easy to overlook the modest postcard in the age of modern communications like email and instant chat. This type of written interaction, on the other hand, is far from obsolete. Printing postcards is still a common practice in the printing industry. The Print Hive illustrates why this is the case in this article.
Consistency is crucial when it comes to branding your small business. Your logo, colours, and messaging should all be consistent whether you’re adding a page to your website or sending out postcards; this will reinforce your brand identification and help you develop a recognisable “style.” Are you ready to give your brand a look and feel that will work on (nearly) any medium? Here are some things to consider as you develop — or refresh — your brand.
Every business is struggling right now, and I’m sure you’re all trying to make the most of your time by redesigning, refurbishing, and cleaning that month-old stain no one wants to touch. However, you should make the most of this time; staying on top of your business and remaining creative is more crucial than ever. This article offers four pieces of advice for promoting yourself and staying motivated amid the coronavirus outbreak.
In a number of cases, authorities have advised the public to refrain from placing bumper stickers on their personal vehicles. If you’re planning to use it yourself or give it to family and friends, you shouldn’t be concerned that they won’t use it. Instead, when it comes to designing it, take precautions to ensure that it will not endanger the safety of your loved ones.
It’s sometimes difficult to sell products to a diverse group of buyers, so the best thing you can do is try out several marketing methods until you find the one that works best for you. Swing tags as your first marketing tool might be a terrific place to start because they’re quite effective in providing your products the appeal you’ve always desired, and here are some hang tag uses to get you started.
Things have changed, and we’ve all been hit hard, but that doesn’t mean we’re out! There are numerous things you may do to re-energise yourself, care for others around you, and even get things done in a typical manner. Continue reading to learn more about the new challenges we face and how to overcome them.
