Restaurant ownership is difficult, probably now more than ever. Food enterprises all across the world were previously compelled to pivot their services and operations as a result of the COVID-19 outbreak. From renowned restaurants developing DIY meal kits to local cafés giving deliveries, many people witnessed a variety of culinary professionals get inventive. Restaurants also complied promptly with new safety laws and regulations, such as enforcing limited-capacity seating and instituting touch-free transactions.
Now that you’ve made so many of these improvements in your restaurant and places across the UK have re-opened, it’s time to tell your customers about them. Traditional signage (such as a vinyl banner or window decal) is likely the most tried-and-true method of disseminating fresh information while also displaying your company identity.
Allow a new sign to do the work for you, whether you’re setting up a new outdoor dining location or trying to attract new customers with a tempting offer.
Restaurant signage can be used to:
- Attract new diners
- Get the word out about your new services
- For touch-free menus, display QR codes
- Inform passers-by about your company
- Strengthen your brand’s identity
Attract new clients
Everyone who passes by your business on foot or in a car is a potential customer. In addition to your permanent restaurant signs, make sure you attract their attention with a vinyl banner, plastic sign, or flag. Check with your local government to see what rules and restrictions apply to outside signage.
Consider using an intriguing deal to bring visitors in the door when designing our café signage. Offering a discount, whether it’s half-price grub on Wednesdays or free delivery for new buyers, is a terrific approach to get people excited about your brand.
Ghost kitchens (sometimes known as delivery-only restaurants) are becoming increasingly common. Because this type of business doesn’t have a storefront or dining room, attracting passers-attention by’s isn’t an option; instead, distribute fliers, printed menus, and postcards across your delivery region.
Get the word out about your new services
Rather than relying on social media to spread the news about your new services and offerings, consider employing an old-fashioned sign. To promote increased delivery options, promotional meal bargains, or new menu items, hang a vinyl banner in your restaurant’s front window. Announcing a new service, whether it’s a new type of steak or dessert, is a terrific way to excite existing customers and attract new ones.
For touch-free menus, display QR codes
QR codes are making a comeback, especially at restaurants, because they’re a simple and inexpensive way for guests to view your menu safely. Make a QR code that links to your menu and post it somewhere where guests may easily scan it. Use one on an external window decal to let customers peruse your menu before sitting down, and others on tabletop roller banners to allow diners to scan from their chairs.
You can also utilise QR codes to conduct transactions without having to touch anything. Print one on your preferred marketing materials (such as tabletop banners and decals) and place it near your cash register for customers and diners to scan to pay.
Inform passers-by about your company
Don’t expect your restaurant’s name to give clients everything they need to know about it. Instead, employ visual aids or additional wording on your outside signage to provide more information to potential customers. Is your company known for its pints and steaks? Using window decals with icons that reflect these services is a good idea. Do you own and operate an organic bakery? Make a plastic sign highlighting your handmade ingredients and speciality baked foods.
A tagline or phrase, in addition to visual clues, can provide additional information about your restaurant to passers-by. Create a vinyl banner to place below your marquee sign with further information.
Strengthen your brand’s identity
Signage can be used to enhance your restaurant’s identity or to set the tone of your café. Design your signs to represent your business identity, from the typography on your tabletop roller banners to the colours on your flag.
Follow our expert sign design ideas to strengthen your branding and make sure your sign is easy to read. When it comes to constructing restaurant signage, there’s a lot to consider, from colour selection to text size.




